Tracey Finlay / Profile
“Innovation follows inspiration. To unlock potential and keep it alive, you must engage, inspire, involve and embed.”
Contact Details
T. +44 (0) 7714 832 545E. tracey.finlay@thethinkteam.com
Average Feedback
Would you use Tracey again?
9.3/10
Did the work meet your expectations?
9/10
Would you recommend Tracey?
10/10
Latest Feedback
18th January, 2012
““Tracey is a catalyst for positive, productive and proactive energy. She’s a great team player and isn’t afraid to get under the skin of any project. She is tenacious to the core and is undeterred by negativity or what others may perceive as the impossible””— Eleanor Sheppard, TTA Worldchoice
17th January, 2012
“Love working with Tracey!”— Anonymous
15th January, 2012
“I LOVE working with Tracey she is so experienced but energising - great combo”— tina catling, think
Profession
Customer Experience Specialist, Innovation Management Consultant
Beliefs
Tracey firmly believes that inspiration is the key to engagement and permanent change. She is truly passionate about emotional intelligence (EQ) and the crucial role it plays in every aspect of life.
Interests
Tracey is passionate about getting underneath what really motivates and drives people via their subconscious. She believes that connecting in this way is what drives permanent change. With an eclectic circle of friends, Tracey is on a constant hunt for different experiences, learning from books, diving into the internet and the amazing ride that motherhood brings. She lives a full life from her home in the conservation town of Stamford in Lincolnshire with her two daughters who "teach me more about me than I could ever imagine!"
Roles
Thinker, Mother, Daughter, Sister, Friend, Consultant, Entrepreneur, Coach, Listener, Day Dreamer, Writer, Laugher, Painter, Sculptor...Eternal Ponderer
Qualifications
Tracey graduated at Loughborough University after studying Business Management with the objective of, as Tracey puts it, "proving to myself that I could do it on paper, to see my parents' proud faces at the graduation ceremony and of course to wear a mortarboard for the day".
Tracey has also held a number of senior roles and run several Director-led projects which provides her with a unique insight through her ability to view things from multiple perspectives. Tracey says "You can only fully appreciate an apposing view when you've felt their pain"
Biography
The core of Tracey’s background is in the delivery of lasting change through a strong understanding of intrinsic motivators. This crucial skill enabled her to hold a diverse range of senior roles across e-Commerce, Marketing, Technology and Customer Service, along with Director-level projects, using new thinking and a different approach.
Tracey believes that an approach centred around individual motivations creates something which has real longevity; preventing the 'reset to factory settings' effect that so often happens with conventional approaches".
Starting her career deep-rooted in customer service, where Tracey managed a team of 50, the need to 'get into the customer’s head' became central to her approach and has been a key driver ever since.
With a passion for finding different ways to connect with people, Tracey went on to work in Marketing and e-Commerce, heading up online content teams and managing a large Facebook group. She was then asked to devise and deliver a Social Media strategy by the executive team of Thomas Cook. Tracey says of writing the strategy, "I started with 'Why people get Social online' and the rest was easy"
Underpinning her creative and engagement skills with firm process disciplines, Tracey has also led large-scale technical implementations and process change projects – these are not roles that are normally associated with someone whose core skill lies in creativity. Tracey’s success in these projects underpins her belief that achievement lies in a deep level of understanding between all parties – stakeholders, customers and each member of the delivery team.
With a constant eye on what really connects with people, whether it's one-to-one coaching, a team personality profiling session or a theatre full of people, Tracey has the natural ability to draw attention, light a spark and make people think.
