Lina Atkinson / Home

Creative that is

I had to remind myself of this today.

You see I'm not a good gardener ...... or at least I thought I wasn't until now. A few months ago I wrote a blog on how your environment affects your creativity and your outlook in life. Here in Spain the weather can change quite rapidly from one day to the next. Yesterday the skies were black and the rain was coming down in sheets. I had just bought lots of flowers and plants and they were sitting on my terrace screaming to be planted but the wind and … continue reading

Social Media isnt that new anymore, yet business hasn’t quite caught up with how it works yet. Theres still a strong emphasis on media and not enough on the social, with broadcast marketing still prevalent in a space where engagement is crucial.

Simply lifting the usual marketing approach from print to social wont create the likes and followers that businesses crave without the back up of giveaways. This is where some outside the box thinking and real innovation comes … continue reading

It seems strange to me that people still use the word TRY when they want to get something done.  It is such a weak word and goes not where to getting things done.  Its ok to use try if you are experimenting with various options but when you are going to DO something if you try you will fail.  Like Yoda said in Star Wars  " do or do not do there is no TRY - if you try you will fail"

http://www.youtube.com/watch?v=BQ4yd2W50No

I love working in Innovation because Innovation works. No Apologies – Innovation is ‘the’ answer. Oh...and why I love Gary Hamel.

I was going to begin this piece with an apology – an apology for being so passionate and so utterly convinced that innovation is quite simply the answer to life the universe and everything.  I believe that, but I was questioning myself about it as I wanted to be sure … continue reading