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Posted by Mark Davies 20 September 2017 Bid Excellence

Winning a bid is a phenomenal achievement for any organisation, but reaching that winning stage requires planning, strategy and longevity. While managing such a bid can often seem daunting when you stand on the cusp of your project, having a group of professionals on board to guide you through the process can be highly beneficial in ensuring that you reap the rewards of your efforts.

This is exactly what think’s Bid Management support programme offers. Designed to help organisations win more bids by tapping into our winning strategies, the Bid Management programme offers a complete range of services to make sure your bid stands out from the crowd and is ultimately successful in winning the business opportunity on offer.

Here are 3 things you can expect from our Bid Management support programme: 


Managing a bid can often be a process which spans several years and so creating a plan of action, as well as breaking this plan down into achievable milestones, is an important first step to take.

When you work with our Bid Management support programme, we plan and control your diary to ensure the right people are in the right place at the right time. We also work to establish clear roles and responsibilities of those in your bid team. By using the RACI model to establish who is Responsible, who is Accountable, who is Consulted and who is Informed, we make sure that everyone plays a clear part in the process and knows what is expected from them from the start.


For years now content has been at the heart of marketing and innovation strategies. According to the Content Marketing Institute, the value of following a content-rich strategy for organisations is that, ‘instead of pitching your products or services, you are providing truly relevant and useful content to your prospects and customers to help them solve their issues.’ 

The same can be said of bids, where the content should be engaging and compelling to read and written in terms of benefits to the client, rather than simply a list of features. Our Bid Management programme helps you to craft relevant examples with images and diagrams to create impact and ensure the panel understands the key differentiators of your pitch.


While most professionals have given ample amounts of presentations in their professional careers, there are a number of ways that your presentation skills can be improved. If you’ve never heard of the 7.38.55 rule, now is a great time to understand this basic rule which is central to the success of any presentation.

The 7.38.55 rule states that the impact on your client from the bid team is 7% what they say, 38% the tone in which they say it and 55% how they look when they say it – in other words 93% of communication is not words. When so much time and effort is put into planning what will be said in a presentation, this can be a scary thought for bid teams. By working with our Bid Management support team on everything from what accessories to wear, to tone of voice and body language, you can ensure that you have perfect all-round communication.

Whatever you’re bidding for, think has the knowledge and expertise to be with you at every stage of the bid management process and secure that all important contract. Follow the links below to find out more about the services we offer.

As global innovation specialists we aim to help and encourage people and organizations to become more nimble, boosting their ability to generate ideas. We bring pace and focus to your innovation initiatives using our unique innovation techniques, which are constantly being developed by our professional licensees. If you’re interested in becoming a licensee for the think team, contact us here.

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