Do you ever take the time to think?
Just a thought...
Innovation and the realm of brands, marketing and advertising often go hand in hand. As mutually creative industries, with a focus on pushing boundaries, challenging convention and staying ahead of the crowd, there’s a lot that can be learned from a solid understanding of these symbiotic industries. This week we’re exploring what we can learn from the latest innovations by some of the biggest names in the branding world…
WHAT MARKETERS ARE SAYING
This week marketing industry publication Marketing Week released an article entitled ‘What L’Oréal, Britvic and Unilever can teach brands about innov… continue reading
Customer experience can be a key differentiator when it comes to setting your organisation apart from the competition. Integrating a customer experience element into your innovation strategy can bring a wide range of benefits to your overall growth and reputation, and it should not be underestimated as an important component of your organisation’s culture.
Here at think we pride ourselves on our ability not only to provide a great customer experience for our clients, but also our ability to inspire and build this quality in others. With over ten years’ experience of working with a wide range o… continue reading
Building a culture of innovation within your organisation is often like building a house; it needs strong foundations and a number of key building blocks to make it robust, resilient and structurally sound. When it comes to building a culture of innovation and fostering this in your working environment, it is important to take the time to ensure you include all the essential elements that will make your innovation strategy succeed.
So what do you need to build a culture of innovation within your organisation? With over 10 years’ experience of working as a global innovation management consultanc… continue reading
The old adage that knowledge is power has never been truer than when it comes to innovation. In a field which values original thought, creativity, logic and long-term vision, it is important to note that knowledge is placed among the highest attributes when it comes to empowering innovation. It is difficult to overestimate the potential knowledge can have in unlocking new insights, alternative working methods or even simply improving efficiency.
When it comes to shaping your innovation strategy, this knowledge becomes highly valuable to your organisation. But what do we mean by knowledge is po… continue reading
BRIDGING THE INNOVATION GULF – HOW THE GULF STATES ARE LEADING THE WAY TO A STRONG INNOVATIVE FUTURE
We all know that innovation is a concept which knows no borders, and that the conditions needed to nurture innovation can be effectively created and fostered through training, creativity and commitment. This ability to foster a strong culture of innovation is a skill in high demand, with organisations frequently sculpting their strategies to make way for strong innovation, calculated risk-taking and high levels of employee engagement to meet their growth and development needs.
But what happens when a country or entire region employs all these skills, and sets its course headed towards a bright… continue reading