Do you ever take the time to think?
Just a thought...
We all know how important innovation is for continuing the success of a business, for driving growth and for future-proofing your strategies. But what does that mean in practice and how can your organisation embrace innovation and reap the rewards? Is there a better approach to innovation than others? And why are the top organisations able to innovate so successfully?
This week Marketing Week released a whitepaper entitled ‘More than magic: How the most successful organizations innovate’. Written by the IMB Institute for Business Value and based on a survey of more than 1000 C-suite executives… continue reading
We all know that creativity can sometimes seem difficult to attain, and that often our day to day lives are absent of creativity until that magic light bulb moment strikes. But what if you could make creativity a part of your daily routine? What if small changes to your lifestyle could help you think creatively and turn this creativity into innovation? Well, today is your lucky day. This week think takes a look at the top 3 ways you can inject your day with creativity…
1) GET TO KNOW YOURSELF
Getting to know your strengths and weaknesses when it comes to working is a valuable tool for encourag… continue reading
It can seem as though everyone is joining the innovation bandwagon, with buzzwords flying left right and centre about idea creation, enhanced creativity and boosting productivity. “IF YOU DON’T INNOVATE YOU’LL DIE”, they scream. “ONE FORMULA TO SOLVE ALL YOUR INNOVATION NEEDS”, they advertise.
Here at think we know a thing or two about innovation, and we know that with all this noise, scaremongering and promises of quick fixes it can seem like innovation is a scary trend you should ignore and hope goes away. Or something to dabble your toes in for a quick result, never to be touched again.
But… continue reading
The art of storytelling is as old as time, with generations of civilisations using stories as the primary method of communicating a wide variety of information, from ideas and rules to history and philosophy. But did you know that storytelling is also an integral part of innovation, and can be used to great effect in order to enhance engagement and create buy in for an idea? This week we’re focusing on the role of storytelling in innovation, and take a look at some of our favourite examples here at think.
There are many elements to the innovation process, and throughout each stage it is import… continue reading
It is possible to have creativity without innovation, but impossible to have innovation without creativity. What is the difference and how can we bring the two together?
The difference is that innovation is a focused process in which you develop ideas from your mind to the market. Contrastingly, creativity is an essential component to unlock novel thinking during the innovation process. Creativity is about unleashing the potential of the mind to conceive new ideas, whereas innovation is about taking these ideas and introducing change into relatively stable systems or new markets.
Organisations… continue reading